Consumers are inundated with advertisements and sales pitches all the time. With the help of the Internet and technology, attention spans have basically become non-existent. The perception of the real estate agents, many times, is often very inaccurate. Have you ever felt like your potential customers simply thinks you get paid to put a sign in the yard? We definitely know a lot more goes into the transaction, but how are you properly explaining that? More importantly… How are you TELLING YOUR STORY?

Brand Identification

At Private Label Realty, we do things very differently. Our whole model is built around you being your brand. We mean this to be much more than a simple logo. When you join PLR, you are given the tools to help you determine your overall identity and how you are going to appear to the marketplace. Customers buy houses from the real estate agent, not the brokerage. We help take you back to the foundation to figure out exactly who you are and what the most effective messaging will be.

Marketing / Advertising Education

Social media is the largest and fastest growing communication shift since in history. Your entire real estate world should live online. When you look at how your clients are finding you, online should be at the very top of that list. Question is… How are you marketing? We have Digital Marketing experts on staff to help guide you, through continuous education, on how to most effectively market your brand online. There is a very strategic approach to success, and we ensure that you are fully clear of what steps you need to take to be successful. Education is a very important part of our business model, and you will have full access to all of it.

Individual Coaching

Have you ever left a class and thought to yourself… “Okay, not where do I start?” We know how that feels. We don’t ever want you to feel lost. There is so much information out there on how to market you; the common reaction is to do nothing. When you join PLR, you have the opportunity to sit down with industry experts to put together an individualized game plan that you can implement. You will receive ongoing (individual) coaching to ensure that you are receiving the information that is most relevant to your needs. We help you build the foundation as well as help you grow it into a very successful brand!

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